DIOR, C'est la vie. STRATEGY. 2018

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Dior C'est la vie is a project developed for a school contest with LVMH. We had to imagine the luxury experience of Dior for the future. We decided to work on hyperreality, and how the upcoming youth, lives between identities and realities, and a constant shift. 

We used the metaphor of the work of M. Duchamp, Rrose Sélavy, where he pictured himself dressed as a woman and people believed she was an actual person.