LADIES FIRST. LINE EXTENSION. 2016

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Ladies First is a work based on a line extension for the designer label Nasir Mazhar. It is an analysis of the collection and brand image of an emerging designer, the creation of a line/ merchandising plan for a specific market segment. This work consists in: re-merchandising, collection plan and product mix, coordinated image for the new product category. The goal was to create a strategy that would increase brand revenues and sales, as well as the brand identity.